Choosing the correct size and shape for your product box is the most crucial step. One wrong move can ruin the whole design. The dimensions of the box should be according to the product's dimensions. Also, choose a shape which is convenient for retailers and customers as well. In the desire to design a unique packaging, don’t go over the limit.
Packaging without branding seems to be lost in the crowd. Brand logo and name helps you to stand out. An appealing logo and a unique name will make customers get the product. In the cosmetic market where every brand is offering the same product, branding helps you to set your cosmetic products apart. If you don't have any logo, you should design it immediately.
Color is the most important part of packaging design. It triggers emotions and facilitates the customer's purchase decision. You can choose one solid color for the background or can play with the contrast. For cosmetic boxes, light and natural colors work well. But sometimes dark hues also add class to the packaging. To select the best option, you have to understand color psychology.
A packaging box without form and function is of no use. Apart from being appealing, custom cosmetic boxes should protect the product, provide ease of use and should be reusable. If your box fulfills the above requirements, you have successfully designed a perfect package.
One of the essential features of cosmetic packaging is durability. Cosmetics are delicate items and need sturdy material for safety purposes. You should select the material according to product and customer's needs. The packaging should keep the product from environmental factors like heat, temperature, and moisture. Also, it should ensure safe shipping.
In today's ecological world, sustainability is part of every business. No brand can take the risk of losing customers by using non-recyclable packaging. Being a cosmetic brand, you should also fulfill your responsibility towards earth and must choose eco-friendly boxes.
Contact: Lisa Lee
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